Reputation

What are you doing to proactively manage, protect and monetize your most valuable asset—your reputation?

What are you doing to proactively manage, protect and monetize your most valuable asset

~your reputation?

It has never been easier for potential customers to find out what others think about your business. This is both good and bad (depending on what people find).


As you know, nowadays people search online before they buy. We know that people put a lot of stock in what they find and read online. According to inc.com, 84% of survey respondents trust online reviews — even those from complete strangers — as much as a personal recommendation.


According to Nielsen's summary of their poll data, recommendations from personal acquaintances and opinions posted by consumers online are “the most trusted forms of advertising.”

Step One: Online Reviews

Reputation: more important than ever

To be sure, businesses have always relied on their reputation.


But the stakes are even higher today because of how easy it is for consumers to find information about local companies before they buy.


And whether it is positive or negative in tone, most of the content about your business that is available online is not even being created by you anymore!


What’s more, as we’ve already discussed, negative reviews can get lodged in the search results, hanging like an albatross your neck and dragging down sales.


What other people say about you online to a large extent can make or brake your business and there are many places they say it.


And this makes it so most business owners struggle to keep up with what's being said about their business if they even know to do it!

“Sticks and stones may break my bones but words will never hurt me” is the WRONG approach online.

Did you know that 86% of consumers read reviews before they make a decision? And for 52% of those review readers, it takes about 10 positive reviews to begin to get their trust?

Step Two: Websites

Mobile (“The really, really big one”)

According to research conducted by comScore, Neustar Localeze, and Agency 15 Miles, 78% of local-mobile searches result in someone purchasing in-store.


Look around you: You'll see a steady stream of consumers surfing the web on smartphones, iPads, Nooks, and Kindles.


And this is a trend that's hardly slowing.


It’s almost impossible to overestimate the impact of the mobile computing revolution.


In fact, the proliferation of cell phones, smartphones, e-readers and tablet PCs might be one of the most underestimated and under-hyped shifts in business today.


Today, 96% percent of Americans own a mobile phone of some kind. And, in 2016, smartphone and tablet browsing outpaced desktop web browsing for the first time in history.


When you pause to consider what these newfangled devices are capable of, and how quickly they emerged from high-priced novelties to ever-present, “can’t live without them” gadgets … it’s pretty unbelievable.


Conversion Focused AND Mobile Optimized

Step Two: Websites

Mobile (“The really, really big one”)

According to research conducted by comScore, Neustar Localeze, and Agency 15 Miles, 78% of local-mobile searches result in someone purchasing in-store.


Look around you: You'll see a steady stream of consumers surfing the web on smartphones, iPads, Nooks, and Kindles.


And this is a trend that's hardly slowing.


It’s almost impossible to overestimate the impact of the mobile computing revolution.


In fact, the proliferation of cell phones, smartphones, e-readers and tablet PCs might be one of the most underestimated and under-hyped shifts in business today.


Today, 96% percent of Americans own a mobile phone of some kind. And, in 2016, smartphone and tablet browsing outpaced desktop web browsing for the first time in history.


When you pause to consider what these newfangled devices are capable of, and how quickly they emerged from high-priced novelties to ever-present, “can’t live without them” gadgets … it’s pretty unbelievable.


Conversion Focused AND Mobile Optimized

Desktop Example

Mobile Example

Step Three: Social Media

Small businesses have (finally) embraced social media. According to StatusBrew, by the end of last year, 90 million small businesses were using Facebook, benefiting from Facebook's services like Pages, Groups, and Messenger.


Facebook seems like old news now—a presence in our lives that we take for granted—but it’s worth remembering how recently this shift has taken place.


59 percent of U.S. consumers use social media to vent about customer care frustrations.


Not just for kids

A common misunderstanding that small businesses have is that Facebook and other networks are just for kids, and thus their target market isn’t represented demographically on the site.


But the stats tell another story—the opposite story, in fact.


Recent Pew Center research revealed that, in the U.S., users 65 years and older are the fastest-growing group on Facebook. Meanwhile, over the past several years, teenage users of the platform have dropped over 20%. According to Digital 2020, Instagram is another commonly-used social media platform by adults, with those aged 25-64 making up over 63% of January 2020’s users. (Source: Hootsuite)

High engagement

People aren’t just ON social networks. They’re GLUED to them.


The average U.S. Facebook user spends a whopping 67 hours per month on the platform. (Source: techjury.net).


That’s a full 2 hours and 24 minutes that the average American spends on Facebook every single day!


The upshot of all of these numbers is pretty straightforward, but I’ll spell it out just in case:


Your customers are on Facebook.


They spend a LOT of time there. They’re sharing, tweeting, liking, pinning, friending, starring, following, fanning, posting, hash tagging, uploading, retweeting … you name it.


So if you want to reach them, capture their attention and make a pitch for your services before your competitors do … you’ve got to at least meet them halfway.


More and more businesses are beginning to realize that, while they can’t control what people say online, they can (and should) monitor and contribute to the conversation in an effort to influence the overall tenor.


They’re realizing that having a proactive online presence that’s focused on adding value to the customer experience is the surest way to grow and preserve their brand reputation—and protect themselves from the stray musings of a few unhappy souls.


Keeping pace with buyer expectations

Another big reason to get involved in social media is that you have to do it to stay relevant.


Your buyers expect it, and if you fall short of their expectations, they’ll be more likely to spend their money with the guy down the street.


On the other hand, your response to customers on social media engenders brand loyalty. In fact, according to a survey conducted back in 2017, 86% of respondents said that they’d be more likely to be loyal to a brand that engaged them on social media.


What’s more, when customers receive a timely and positive response to their complaints, 70% say that they are more likely to use a brand’s product or service. (Source: Sprout Social)


That figure has only grown as the social media era has matured.


You can either join the conversation or let your competitors do all the talking.


It’s up to you!

Step Three: Social Media

Small businesses have (finally) embraced social media. According to StatusBrew, by the end of last year, 90 million small businesses were using Facebook, benefiting from Facebook's services like Pages, Groups, and Messenger.


Facebook seems like old news now—a presence in our lives that we take for granted—but it’s worth remembering how recently this shift has taken place.


59 percent of U.S. consumers use social media to vent about customer care frustrations.


Not just for kids

A common misunderstanding that small businesses have is that Facebook and other networks are just for kids, and thus their target market isn’t represented demographically on the site.


But the stats tell another story—the opposite story, in fact.


Recent Pew Center research revealed that, in the U.S., users 65 years and older are the fastest-growing group on Facebook.


Meanwhile, over the past several years, teenage users of the platform have dropped over 20%. According to Digital 2020, Instagram is another commonly-used social media platform by adults, with those aged 25-64 making up over 63% of January 2020’s users. (Source: Hootsuite)


High engagement

People aren’t just ON social networks. They’re GLUED to them.


The average U.S. Facebook user spends a whopping 67 hours per month on the platform. (Source: techjury.net).


That’s a full 2 hours and 24 minutes that the average American spends on Facebook every single day!


The upshot of all of these numbers is pretty straightforward, but I’ll spell it out just in case:


Your customers are on Facebook.


They spend a LOT of time there. They’re sharing, tweeting, liking, pinning, friending, starring, following, fanning, posting, hash tagging, uploading, retweeting … you name it.


So if you want to reach them, capture their attention and make a pitch for your services before your competitors do … you’ve got to at least meet them halfway.


More and more businesses are beginning to realize that, while they can’t control what people say online, they can (and should) monitor and contribute to the conversation in an effort to influence the overall tenor.


They’re realizing that having a proactive online presence that’s focused on adding value to the customer experience is the surest way to grow and preserve their brand reputation—and protect themselves from the stray musings of a few unhappy souls.


Keeping pace with buyer expectations

Another big reason to get involved in social media is that you have to do it to stay relevant.


Your buyers expect it, and if you fall short of their expectations, they’ll be more likely to spend their money with the guy down the street.


On the other hand, your response to customers on social media engenders brand loyalty. In fact, according to a survey conducted back in 2017, 86% of respondents said that they’d be more likely to be loyal to a brand that engaged them on social media.


What’s more, when customers receive a timely and positive response to their complaints, 70% say that they are more likely to use a brand’s product or service. (Source: Sprout Social)


That figure has only grown as the social media era has matured.


You can either join the conversation or let your competitors do all the talking.


It’s up to you!

Contact us and jump-start your business today!

Get In Touch

NeuroClients

Okanagan, BC

V0E 1V3

Support

Can't find the answer you need? Call, email, or connect with us on social media and we'll be glad to help you out.

Learn More About Building Your Reputation!

Get In Touch

NeuroClients

Okanagan BC

V0E 1V3

(778) 760-1548

Support

Can't find the answer you need? Call, write, or connect with us on social media and we'll be glad to help you out.